Сhallenges
One of the primary challenges was to enable users to digitize their physical wardrobes seamlessly. This required creating a tool that could efficiently handle diverse clothing items, remove backgrounds from photos, and organize them in a user-friendly interface. Fashion and style are highly personal, and offering personalized recommendations required deep understanding of user preferences and needs.
Solution
We developed an intuitive platform with advanced image recognition and background removal technology. The user interface has been designed to be simple and accessible, allowing users to easily upload and manage their wardrobe. A detailed onboarding process with user surveys about body type, lifestyle, and preferences was implemented. This data was leveraged to offer tailored styling advice and recommendations from in-house stylists. Users benefit from an organized digital wardrobe, personalized styling, and access to eco-friendly fashion, while the platform supports a shift toward conscious consumption.
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